Be Unforgettable™
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    AI-Era Pressure Leadership — For The C-Suite

    Executive
    Performance
    Coaching.

    For the moments theory
    doesn't survive.

    Practice pressure before pressure decides for you.

    Book the DiagnosticSee How It Works
    01 — The One-Liner

    Most executive coaching builds insight.
    We install behavior — in the moments that actually matter.

    Coaching reflects on what happened. Training tells you what should happen. We change what happens — live, in the room, under pressure.

    02 — What This Is

    Bespoke. 1:1. Built around the moments your performance is judged on.

    What It Is Not
    • — Not insight coaching.
    • — Not leadership theory.
    • — Not a workshop.
    • — Not a personality assessment.
    • — Not clinical work. Therapeutic material belongs with a clinician.
    What It Is
    • — A live behavioral install.
    • — A pattern correction.
    • — A pressure rehearsal.
    • — A trigger you carry into the room.
    • — Evidence, weekly, of the shift.
    03 — The Method

    Elite-performance methodology. Built for the boardroom.

    Diagnose. Frame. War-game. Brief & adapt under live pressure. Four moves, run in cycles. The same operating logic used by elite operators, surgical teams & special-mission units — calibrated for the executive.

    01
    Diagnose.

    Personality & behavioral baseline. Where authority leaks under pressure. Pattern Map.

    02
    Frame.

    Leadership theory & human skills — selected for their profile, not delivered as a syllabus.

    03
    War-game.

    Their real week, run as scenarios. Options pressure-tested before the room, not after.

    04
    Brief & Adapt.

    Live execution. After-action review. Patterns re-installed under contact. Then again.

    04 — The Twelve-Week Arc

    One diagnostic. Four phases. One Pattern Map you keep.

    Week 0
    Diagnose

    Half-day. Personality profile, behavioral baseline, live pressure. The three patterns costing you most — surfaced & named.

    Weeks 1–4
    Frame

    Human skills installed against your profile: presence, dissent, status moves, repair. Drawn from the library, curated to you.

    Weeks 5–8
    War-game

    Your actual board, exec team, investors, succession calls — run as scenarios with options. Tested before the room, not after.

    Weeks 9–12
    Brief & Adapt

    Live execution in real meetings. After-action review. Pattern Contract signed. The behavior is now yours.

    We don't follow the course verbatim. We pull from it — the modules that match your profile, your role, the moments you're judged on. The rest waits in the library.

    05 — What You Keep

    Full library access. Curated to you.

    Every executive client gets full access to the Be Unforgettable system — the human skills modules, the Pressure Simulator, the After-Action Review tool, the Pattern Contract. James curates the track to your profile & unlocks it phase by phase.

    Inside the platform
    • — Personalized human-skills track
    • — Pressure Simulator (between sessions)
    • — After-Action Review on real moments
    • — Pattern Contract & Field Guide
    With James
    • — Weekly 1:1 — live, not async
    • — Pre-Room Triggers before high-stakes moments
    • — War-game sessions on real calendar items
    • — Direct line between sessions when it counts
    06 — The IP

    The Pattern Map.

    Every client leaves the diagnostic with one. For each behavioral pattern we find, six fields are filled in — Pattern, Trigger, Default, Replacement, Constraint, Evidence. No theory.

    Pattern
    Over-explaining
    Trigger
    Board challenge
    Default
    Second sentence
    Replacement
    Single declarative
    Constraint
    ≤12 words
    Evidence
    Logged weekly
    Pattern
    Filling silence
    Trigger
    Peer power play
    Default
    Reassurance
    Replacement
    Hold the pause
    Constraint
    3-second beat
    Evidence
    Drill replay
    Pattern
    Hedging
    Trigger
    Investor doubt
    Default
    Conditional verbs
    Replacement
    Direct verbs
    Constraint
    No 'I think'
    Evidence
    Re-run scored
    07 — The Three War-Games

    Rehearsal is the work. Three formats, escalating heat.

    War-Game A
    Human Edge

    The behavior asked for in the module — rehearsed & pressure-tested. Tests whether the human skill has actually been installed, not just understood.

    War-Game B
    Transfer Test

    The same behavior, transposed onto a real moment from your week. Tests whether it survives contact with your actual context.

    War-Game C
    Live Install

    Executed in the real meeting, with a 24-hour after-action review against a 6-axis rubric. Tests whether the pattern holds when it counts.

    Each rep is scored on the same six axes — clarity, conviction, calibration, control, candour, command — so progress is observable, not asserted.

    08 — The 60-Minute Session

    What one hour with James actually looks like.

    Sessions run weekly, sixty minutes, live on video. No slides. No homework theatre. Every minute is accounted for.

    00–05
    Check-in & calibration
    One real moment from the week. Score it on the 6-axis rubric — clarity, conviction, calibration, control, candour, command. Sets the working frame for the hour.
    05–15
    Pattern review
    We open the Pattern Map. Which pattern fired? Which replacement held? Evidence in, evidence out. No narrative, no excuses.
    15–35
    War-game (live rep)
    Twenty minutes on the moment that matters this week — board challenge, investor call, hard conversation. James plays the room. The rep is run, scored, re-run. Recorded.
    35–50
    Pre-Room Triggers
    We build the trigger sequence for the next high-stakes moment in your calendar — entry line, hold the pause, replacement behavior, exit move. Written down. You leave with it.
    50–58
    After-action & next constraint
    What we are watching for between now & next session. One constraint. One observable behavior. Logged in the Pattern Contract.
    58–60
    Close
    Direct line is open. If a real moment lands before the next session, it gets a Pre-Room Trigger inside two hours.

    The structure is fixed so the work isn't. Same six axes. Same Pattern Map. Same rubric. What changes is the moment under the lens.

    09 — Scope of Practice

    Calibrated pressure. Clear boundaries.

    Growth happens inside controlled pressure — calibrated, not gratuitous. The work is performance coaching, not therapy. The boundary is named, held & respected.

    What He Will Do
    • — Hold the rep when discomfort surfaces; sit with it without removing the pressure prematurely.
    • — Score the behavior in the room; discuss the score after, via recording.
    • — Name the moment a clinical line is approached & pause.
    What He Won't Do
    • — Push through genuine dysregulation. The rep stops. The person comes first.
    • — Work clinical material. That belongs with a licensed clinician; a referral is offered.
    • — Record, share or surface anything without explicit consent.
    10 — Who It's For

    Capped at ten executives a year.

    Yes
    • — CEOs, founders, C-suite operators.
    • — Leaders pre-IPO, pre-exit, pre-board.
    • — Executives whose performance is measured publicly.
    • — Anyone who must perform when it counts.
    No
    • — Anyone looking for validation.
    • — Anyone who can't commit to weekly cadence.
    • — Anyone unwilling to be interrupted.
    • — Anyone shopping coaches by the hour.
    11 — The Coach

    Worked with directly. Not delegated.

    Every cycle is delivered by James Mayo personally. There is no associate model, no junior coach, no franchised facilitator.

    That is why the practice is capped at ten.

    12 — How We Compare

    Most executive coaching teaches you to think differently.
    We install the behavior — live, under pressure.

    You have likely been coached before. Or pitched it. Here is the difference, named plainly.

    Who coaches you
    Generic Executive Coaching
    A matched coach from a panel of hundreds.
    Executive Performance Coaching
    James Mayo. The operator who designed the system. No associates.
    Method
    Generic Executive Coaching
    Insight, reflection, goal-setting, frameworks.
    Executive Performance Coaching
    The Situation Room. Behavior installed live, under calibrated pressure.
    Format
    Generic Executive Coaching
    Open-ended sessions. Often unlimited.
    Executive Performance Coaching
    Finite. Each session has a named behavior outcome.
    What you're buying
    Generic Executive Coaching
    Hours of conversation.
    Executive Performance Coaching
    The behavior, evidenced when the room turns.
    Proof
    Generic Executive Coaching
    Self-reported growth.
    Executive Performance Coaching
    The behavior holds the next time it counts.
    Price
    Generic Executive Coaching
    Published rates from $11k. Volume model.
    Executive Performance Coaching
    On application. Operator tier.
    Why This Works

    Coaching that lives in a Zoom room dies in a Zoom room.

    Behavior is not changed by talking about it. It is changed by being placed under the exact pressure it has to hold under — & rehearsed until it does.

    One operator. One room. One named behavior. Installed.

    The diagnostic is the entry point.

    Half a day. Live pressure. A Pattern Map you keep — whether or not we go further.

    Book the Diagnostic →