What Is Be Unforgettable™?
Be Unforgettable™ is a 20-pillar personalized leadership performance program created by James Mayo. Unlike generic courses like Sandler, Dale Carnegie, or Challenger that teach the same methodology to everyone, Be Unforgettable™ starts with the free Human Edge Index™ — a behavioral assessment that profiles how you respond under pressure as one of six types: The Thinker, The Performer, The Pleaser, The Observer, The Doer, or The Commander. Every lesson, callout, and practice mission then adapts to your specific blind spots.
The 20 Leadership Pillars
- Lead With Character
- Control Yourself
- See Clearly
- Communicate So It Lands
- Decide and Hold
- Execute What Matters
- Review, Reframe & Redirect
- Set Missions, Not Tasks
- Empower, Don't Control
- Build Teams That Think
- Create Ownership
- Grow People Properly
- Manage Energy, Not Time
- Control the Tempo
- Lead Commercially
- Build the Vision With Them
- Zoom In / Zoom Out
- Stay in the Fight
- Carry the Responsibility
- The Unforgettable Leader (Capstone)
How It's Different From Other Training
Sales courses teach you what to say. Be Unforgettable™ teaches you how to show up so they actually listen. The Human Edge Index™ profiles your behavior under pressure before you start — something no legacy program offers. Every pillar includes personalized callouts based on your profile, real-world missions (practice in actual meetings and conversations), and pre/post assessment data so you can measure the shift.
Pricing
Free: Human Edge Index™ Assessment + Module 1. The Programme (Self-Guided): $497. Pressure-Test It (Cohort): $997 — course + live group sessions. Your Personal Edge (1:1 Coaching): $1,997 — course + cohort + personal coaching with James Mayo.
About James Mayo
James Mayo is the creator of Be Unforgettable™. Former Infantry Officer, Michael Page recruitment leader, SOS Hydration founder, British Mile Champion, Triathlete, and Broadcaster. He has closed deals and coached leaders from London boardrooms to Singapore, Canadian sales floors to San Francisco startups, alongside jungle training and overseas deployments. He teaches from decades of real-world experience — not academic theory.
Start Free
Take the free Human Edge Index™ assessment at beunforgettable.me — 5 minutes, no sign-up, and discover exactly where your blind spots are costing you.
Insights & Articles
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