Pricing

    Five ways to install the behavior.

    Agent pricing sits ~25–30% below our leadership tiers so your investment in sales behavior never competes with the executive work.

    Human Edge Diagnostic

    The 5-minute blind spot check that shows what nobody will tell you. Free, always.

    Free

    • Agent-focused Human Edge diagnostic
    • Your archetype and default blind spot
    • Your on-screen results the moment you finish
    • Upgrade path into the full course

    The Course

    Self-paced. All 18 pillars, the Situation Room, and your Human Edge Index.

    $699

    • 18 pillars across five parts
    • Human Edge diagnostic and re-baseline
    • Situation Room live practice on every pillar
    • Analog missions with your written field book
    • Pressure Library
    • Unforgettable Coach (AI)
    • The Sharpening (senior calibration)

    The Course — Complete

    Most complete

    Everything self-paced, plus the Pressure Library and the Unforgettable Coach on tap.

    $999

    • Everything in The Course
    • The full Pressure Library — the moments that decide deals
    • Unforgettable Coach: unlimited Arizona sales coaching, 24/7
    • Coach answers signpost the exact pillar to go deeper on

    The Cohort

    With James

    Twelve weeks. Closed group from one team or office. Shared behavioral language.

    $1,497

    • Everything in The Course
    • Twelve weeks of live cohort sessions
    • Group Situation Room reps
    • Broker visibility on progress
    • Diagnostic in, measurement out

    Priced at Be Unforgettable rates — James is in the room.

    Brokerage Seats

    Behavioral standards across the office. Per-seat online access.

    $597/ seat / year per seat

    • Per-seat access for your agents
    • Broker dashboard across the roster
    • Invite agents by code or email
    • Office-wide diagnostic distribution

    Do the work or we refund you.

    For the Course tier, we offer a performance guarantee: hit the conditions — complete all 18 pillars, film every pressure rep, and log 90 days of prospecting — and if you have not signed a listing agreement or a buyer representation agreement within three months of completing the course, we refund the full fee. No commission share. No license exposure. We keep the cash aligned with the work.

    Payment plans are available through Stripe for qualifying tiers. If cash flow is the objection, we can defer on a date rather than a closing — ask during your enquiry and we will set the terms in writing before you commit.

    Create your account first. You will set a password, choose a room, then take the Human Edge diagnostic.