What Is Be Unforgettable™?
Be Unforgettable™ is a 12-module personalised human advantage training programme created by James Mayo. Unlike generic courses like Sandler, Dale Carnegie, or Challenger that teach the same methodology to everyone, Be Unforgettable™ starts with the free Human Edge Index™ — a behavioural assessment that profiles how you respond under pressure as one of five types: The Thinker, The Performer, The Pleaser, The Observer, or The Doer. Every lesson, callout, and practice mission then adapts to your specific blind spots.
The 12 Modules
- Why Human Advantage Is the New Currency
- How People Actually Experience You
- The Genuine Hello — Seeing Everyone
- The Name Notebook — The Power of Recall
- The Art of Showing Up — Professional Presence
- The First 30 Seconds — Opening Conversations
- Reading the Human in Front of You
- Listening as a Superpower
- Authenticity as a Trust Multiplier
- Why People Open Doors for You — Trust and Reputation
- Let AI Handle the Thinking — The Human-AI Model
- Mastering Your Nerves — Composure Under Pressure (Capstone)
How It's Different From Other Training
Sales courses teach you what to say. Be Unforgettable™ teaches you how to show up so they actually listen. The Human Edge Index™ profiles your behaviour under pressure before you start — something no legacy programme offers. Every module includes personalised callouts based on your profile, Analog Missions (real-world practice in actual meetings and conversations), and pre/post assessment data so you can measure the shift.
Pricing
Free: Human Edge Index™ Assessment + Module 1. The Programme (Self-Guided): $497. Pressure-Test It (Cohort): $997 — course + live group sessions. Your Personal Edge (1:1 Coaching): $1,997 — course + cohort + personal coaching with James Mayo.
About James Mayo
James Mayo is the creator of Be Unforgettable™. Former Infantry Officer, Michael Page recruitment leader, SOS Hydration founder, British Mile Champion, Triathlete, and Broadcaster. He has closed deals and coached leaders from London boardrooms to Singapore, Canadian sales floors to San Francisco startups, alongside jungle training and overseas deployments. He teaches from decades of real-world experience — not academic theory.
Start Free
Take the free Human Edge Index™ assessment at beunforgettable.me — 5 minutes, no sign-up, and discover exactly where your blind spots are costing you.
Insights & Articles
Read our expert articles on human advantage, sales training, and professional development: